I was commissioned to write a sales letter for The Gourmet Exotic Spice Club. The special promotion was: new members receive a free “taster” pack of spices just for signing up. They can cancel within 14 days and still keep this as a gift.
Using the brief provided, I was able to write this sales letter.
Dear customer of The Gourmet Exotic Spice Club
Join Our Club And Get Your Free Spices!
Gourmet Exotic Spice Club has good news for you. Every month we’re offering you an interesting exotic spice or herb. You’ll receive this with a book of recipes showing you how to use it.
As a new member, you’ll get a free “taster” pack just for signing up! And what’s more, if you’re dissatisfied with our services, you can cancel within 14 days and you still keep this as your gift. New members are also able to gain the following from our private website and members’ forum:
– Exchange notes with other members
– swap recipes and suggestions
– discover what spices are due to be featured in the months ahead.
All of this for a small monthly fee!
The following are some of the views of our customers about our products and services:
” I organise a monthly dinner party to try out the latest recipes. All my friends clamour to receive an invitation!”
Clare M. Southport
” I love the way you provide great easy-to-follow recipes with each month’s selections. Joining the Gourmet Exotic Club has reawakened my passion for cooking.”
Philip W. Harlow
“My husband always has a big smile on his face when the postman drops off the Spice Club box. He knows we’ll be having something really tasty and unusual for dinner that day!”
Martha G. Staines.
And, you have a guarantee to lean on. You can cancel your membership at any time!